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SnailBlast Blog

USPS Postcard Size Guide
We’ve all received a postcard, or two…or 10 in our mailboxes. And postcards nowadays are no longer one standard size. You will see everything from

How To Build A Direct Mail List [SnailBlast Edition]
There are two types of mailing in direct mail marketing that we focus on; EDDM or direct mail. When your campaign is better served by

How Seasons Impact Your Direct Mail Campaigns
Walk into any big-box store and you will most likely be able to tell what season it currently is, as well as which one is

Direct Mail Marketing [A Simple Guide]
Marketing, at its core, is the activity of presenting, advertising, and selling a company’s products or services in the best possible way. Which sounds great

Pros and Cons of EDDM for Small Business
Small business owners know the importance of maximizing their marketing dollars. No matter your budget, you want to know that what you are spending your

Using QR Codes in Your Direct Mail [Best Practices]
The use of direct mail in marketing strategies continues to prove to be an effective method of reaching your intended audience with your message. The

What is Every Door Direct Mail (EDDM)? [Simple Guide]
Every Door Direct Mail (EDDM) is a program offered by the US Postal Service that allows customers to send out identical advertisements to a specific

EDDM vs. Direct Mail – What’s the difference?
You’ve decided that you are going to invest in a direct mailing campaign to promote your new business, sale, or organization’s upcoming event. You’ve selected

Choosing the right mailing service
Are you having trouble deciding what mailing service to use for your upcoming direct mail campaign? There are a number of mailing services to choose